Welcome to the Estarei Blog

James Moore ·
company salesforce

We’re excited to launch the Estarei blog — a place where we’ll share practical Salesforce knowledge, AI insights, and lessons from real-world projects.

What to Expect

Our blog will cover:

  • Salesforce best practices — configuration tips, architecture patterns, and optimization strategies
  • AI & AgentForce — practical guides on leveraging Salesforce AI to automate and enhance your operations
  • Industry insights — trends in CRM, digital transformation, and the evolving Salesforce ecosystem
  • Case studies — real stories from real projects (anonymized, of course)

Why We’re Blogging

We believe the best way to demonstrate expertise is to share it. Every post will be written by someone who does this work every day — not a marketing team writing from templates.

Stay tuned for our first technical deep-dive. In the meantime, if you have a Salesforce challenge you’d like us to write about, reach out.

JM

James Moore

Head of Delivery & AI Automation · Estarei

James leads delivery and AI strategy at Estarei. A Salesforce-certified architect and developer, he has designed and delivered implementations across Sales Cloud, Service Cloud, Health Cloud, and Agentforce for mid-market and enterprise clients.

Salesforce Certified AdministratorSalesforce Certified Platform DeveloperSalesforce Certified AI Specialist
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